What we do
As a national tourism organization, our aim is to work together with all partners in tourism to maintain and expand the competitiveness of Austria as a holiday destination.
Managing the brand "Holidays in Austria"
The brand succinctly conveys Austria's top performance as a holiday destination, clearly differentiating it from the competition and communicating the emotional value of a stay in Austria.
Developing the most important international markets
Drawing on many years of market expertise, the most attractive and fastest-growing tourism markets are identified and prepared for Austrian tourism, in line with their market strategy.
Partner and network hub in tourism
The industry benefits from Austria Tourism's up-to-date, in-depth knowledge of guests and markets, its pioneering role in digitalisation, and its numerous services and benefits. These factors establish Austria Tourism as a key and reliable partner for the Austrian tourism industry.